Annual Vendor Negotiations (AVNs) can be challenging—but with the right tactics and preparation, vendors can secure better terms, optimise spend, and maintain profitability. With growing pressure from Amazon, how can vendors successfully navigate discussions on trade terms, AVS fees, and cost increases?
Join us for an expert-led roundtable featuring special guest Martin Heubel—strategy consultant and former Senior Manager at Amazon—who has helped countless vendors navigate Amazon’s complex ecosystem and significantly improve their margins.
The session will kick off with a 15-minute presentation from Martin, sharing timely insights into Amazon’s retail performance and the key factors to consider as you prepare for your 2026 terms negotiations.
After that, we’ll open the floor for a collaborative roundtable discussion with fellow vendors. This is a chance to ask questions, gain practical advice, and leave with actionable strategies to future-proof your negotiation approach and drive growth. This will be an extended 1.5 hour session to allow extra time for discussions.
We will base the discussion around the following 3 questions:
1: What are the biggest challenges you’ve faced when negotiating annual terms with Amazon—and how have you navigated them?
2: What tactics or strategies have helped you achieve better outcomes?
3: How are you preparing for potential changes in Amazon’s strategy or structure, and what steps are you taking now to future-proof your negotiation approach?
Time: Tuesday 16th December 2025, 4pm UK time / 11am ET
Duration: 1.5 hours
Participation:
These sessions are facilitated and managed by the team at eCommerce Nurse. Please be prepared to actively participate and share your experiences, thoughts, and insights. Your engagement is the key to a successful and enriching discussion!
Sign-Up Requirements:
To participate, you must be an active Amazon Vendor. Unfortunately, this event is not open to service providers, software providers, or consultants. Spaces are limited, so we kindly ask that only one attendee per company registers to ensure adequate space for everyone.
Next Steps:
After completing the registration form, your request to join will be vetted, and if eligible, an invitation will be sent to you. Due to limited spaces, we kindly ask that you promptly accept or decline the invite so we can manage attendance and invite additional vendors if necessary.
