As the saying goes, a picture is worth a thousand words. If that’s the case, then what about a video? If you are not including videos on your product detail pages, you may be missing out on conversion and sales. Videos can bring a product to life, showing customers details that an image may not.
The Q1 period can be a stressful time for vendors. It’s the time of year when Amazon reviews and renegotiates annual vendor agreements. Experienced vendors may be more comfortable and able to get the most out of the negotiation process. Inexperienced vendors should understand the terms, and how the system works before jumping in. Be
Amazon has announced an update to packaging criteria for vendors. The changes are effective February 1, 2020, with a grace period until August 1, 2020. The changes are being made as part of the ongoing global effort to reduce waste and improve the customer experience. Amazon is reducing the dimensions allowed for packages to qualify
Amazon Advertising can sound a bit like an alphabet soup, especially to a newer user. You may have heard of AMG, AMS, AAP, DSP, or PPC. And you might be confused about how these terms function and relate to one another, especially because some of these are now-defunct branches of Amazon Advertising programs. The purpose
Each year, Amazon wraps up info for its annual Best of Prime list just in time for the holiday season. The 2019 numbers and highlights may have you questioning whether Alexa or Santa is the real winner this year. Top highlights include: Prime member favorites, such as the Echo Dot, Fire TV Stick with Alexa
Amazon Prime now includes groceries with free 2-hour delivery for more than 100 million US customers. Amazon made Amazon Fresh benefits a part of the Amazon Prime subscription model just in time for November and December holiday shopping. Where Black Friday and Cyber Monday are often wins for Amazon, they now clearly also hope to
In October, Amazon announced via Vendor Central that they would begin allowing A/B tests on A+ content for vendor listings. With the holiday shopping season in view, Amazon unveiled A+ Content Experiments as a way to potentially drive sales by identifying and presenting the best content possible to customers. How to use Content Experiments
A blog series on vendor promotions | Part One Amazon is very good at leaving vendors to run their own business. When it comes to Vendor Central tips and help, Amazon takes a very hands-off approach. Vendors are expected to do it all, but many simply set up their accounts and then desert them, thinking