Strategy

Advertising basics: Are you tracking your ROAS?

As an Amazon vendor, reaching online shoppers, making sales, and growing your overall business are the goals you always have in mind. While there are many pieces to success on Amazon, advertising is a key piece of the puzzle. How do you determine if marketing is successful and deserving of continual investment? One crucial metric …

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One Vendor

Preparing for a “One Vendor” system? Amazon halts purchase orders and alerts vendors of changes ahead

Is Amazon dictating a new policy and merging its platforms into a “One Vendor” system? It’s a big question this week, as Monday dawned with tens of thousands of vendors failing to receive their weekly replenishment purchase orders from Amazon. A flood of confusion and speculation has followed, as retailers attempt to align their business …

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