Katy Luxem

Katy Luxem is a Seattle-based writer and editor who specializes in online marketing. As a former Amazonian in both the U.S. and U.K. locales, she worked in marketing for several different teams and product lines. Prior to that, she worked at Microsoft and was a journalist. She now enjoys helping businesses succeed and grow with next-level content.

Amazon Prime Wardrobe box

Try Before You Buy: Amazon Launches Prime Wardrobe

With the launch of Prime Wardrobe, Amazon is tackling one of the biggest obstacles online retailers face when selling clothing and shoes: Customers who prefer to try items on prior to purchasing. It seems rather than dreading high return rates, Amazon is embracing the issue head-on with its new service catering to customers who want …

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Amazon Advantage publishing

Amazon Advantage allows media creators to harness the power of Earth’s biggest e-tailer

In the age of the Internet, it’s much easier than it used to be for content creators to market themselves and find their niche audiences across the globe. But with the obvious bonuses the web brought, comes saturation and competition. With many options to self-publish and avenues to advertise, how do you take the plunge …

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Amazon Fresh and Prime Pantry

Amazon’s grocery delivery options: What is the difference between Prime Pantry and Amazon Fresh?

These days, convenience is king. But no matter how easily we can binge-watch shows or how many apps we have to order take-out, dog-walking and rideshares, we still have to grocery shop. Virtually every household does it, and most Americans and Europeans hit the shelves to pick up perishables (like produce or meat) more than …

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Amazon business customer on laptop

The perks of Amazon Business for shoppers, sellers and vendors

It was only a matter of time before the world’s largest e-tailer created a specialized marketplace for those specifically looking to purchase items for their business or sell items to businesses. Touted as, “Everything you love about Amazon. For your business,” the unique space on Amazon.com–aptly named Amazon Business–allows customers to take advantage of Amazon’s …

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Amazon Treasure Truck

Driving the Deals: What is the Amazon Treasure Truck?

Salmon burgers, paddle boards, video game systems, special edition Amazon Echos, and unicorn pool floats are just a few items customers have snagged from the Amazon Treasure Truck. Hyper local and on-demand, the Amazon Treasure Truck brings a variety of items to 30 major cities in the United States and the United Kingdom. By offering …

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Amazon Go

Amazon Go offers no lines, no wait, and grab-and-go shopping technology

In the heart of Seattle’s South Lake Union neighbourhood, a tidy 1,800-square foot Amazon storefront has taken a big step in revolutionizing grocery shopping. Amazon Go offers customers the unique experience of walk-in and walk-out technology. The idea is a welcome change for anyone who has ever waited in line at a traditional grocery store. …

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