Amazon published its annual list for Best of Prime 2018, detailing the year's bestsellers in music, videos, games, and more.

Amazon’s Annual Year-End Roundup: The Best of Prime 2018

As 2018 draws to a close, you may be reflecting on the year’s business and personal goals, achievements, and milestones. And Amazon is, too. In a December 3 press release, Amazon published its annual list for Best of Prime 2018.

As a basic summary: More new members than ever signed up for Amazon Prime, the benefits continuing to evolve and grow, including free fast shipping (in as little as 8 minutes!) for eligible purchases, unlimited streaming of movies, TV, and music, exclusive shopping deals and selection, unlimited reading, and more.

New in 2018, Amazon Prime rolled out in Australia, bringing the total to 17 countries where the program is available. The press release also made sure to highlight a stunning achievement perpetuated by an expanded Prime Now service: Customers ordered more than 2 billion products this year with one-day shipping or faster (this stat includes only physical products, not digital downloads).

Whole Foods, Amazon Fresh, and Prime Now

Amazon capitalized on the Whole Foods acquisition by expanding food delivery and curbside pickup to include Whole Foods in Prime Now for the first time this year. Customers took advantage, ordering enough organic apples “to bake more than 350,000 apple pies.” Prime Now is also available in more than 60 cities across the US, with “plans for continued expansion.”

With a focus on speedy delivery, Amazon detailed the specific orders that set records. The fastest Prime Now deliveries of the year were 8 minutes to Berkeley, CA for the Hartz Home Protection Lavender Scent Odor-Eliminating Gel Dog Pads, 9 minutes in Los Angeles for Excedrin and a massage ball, and 9 minutes in Kirkland, WA for an Nintendo SNES Classic.

2018 bestsellers

Smoking the competition in 2018, Amazon reported the most popular purchase of the year in the U.S. was the Fire TV Stick with Alexa Voice Remote, followed by the Echo Dot. The Fire Stick was “also one of the most gifted items during the week leading up to both Mother’s Day and Father’s Day, and the best-selling product on Amazon globally during the Black Friday and Cyber Monday holiday weekend.”

Each category had popular products and wins, with top products like a Nerf N-Strike Elite Strongarm Blaster, L.O.L. Surprise! Bigger Surprise, Play-Doh Modeling Compound 10-Pack, a Nearly Natural 6-Foot Ficus Silk Tree, Umbra Trigg Hanging Planter Vase, Lodge 10.25-Inch Pre-Seasoned Cast Iron Skillet, Panasonic ErgoFit In-Ear Earbuds Headphones, Fujifilm Instax Mini 9 Instant Camera, Tile Mate Bluetooth Tracker, and many more.

Prime Day wins

In terms of Prime Day in July 2018, Amazon detailed there were more than 100 million products purchased worldwide with 17 countries participating. Sales surpassed the previous Prime Day, Black Friday, and Cyber Monday, making it the biggest shopping day of the year. Amazon also said small and medium-sized businesses selling on Amazon far exceeded $1 billion in sales on Prime Day 2018. In the categories of toys, beauty products, PCs, and computer accessories, apparel and kitchen, customers purchased more than 5 million items in each category. The bestselling deal for Whole Foods market was organic strawberries.

Amazon’s streaming services

It wouldn’t be 2018 without taking note of the massive amount of digital sales and streaming records of movies, TV, and music. The most requested song via Alexa was “The Middle” by Zedd, Maren Morris & Grey, which was also a top song of the year, but Justin Timberlake was the most streamed artist.

Amazon boasted about the popularity of their original series on Prime Video, stating that Tom Clancy’s Jack Ryan and Homecoming were the most binged series. Members also loved streaming The Marvelous Mrs. Maisel, which picked up eight Emmy Awards and won more than any comedy series ever has for a single season. Prime Video also streamed nine NFL games reaching 20 million viewers.

Twitch Prime offers Prime members free video games and exclusive in-game content for some of the biggest games in the world. In 2018, members claimed a total of more than 50 million free games worldwide, with hundreds of hours of free gameplay available for each member. Members enjoyed the popularity of Fortnite, making it the most popular for in-game loot.

For Prime Reading, Amazon said the top five most borrowed titles by Prime members in the U.S. included Harry Potter and the Sorcerer’s Stone, The 7 Habits of Highly Effective People, The Handmaid’s Tale, Milk and Honey and Say You’re Sorry. The most read book of the year was the mystery, Say You’re Sorry by Melina Leigh.

More about Prime

More than 100 million paid members around the world enjoy the benefits of Prime, including the best of shopping and entertainment. Amazon built Prime to be the foundation of unlimited fast, free shipping and members receive free one-day shipping and free same-day delivery in more than 8,000 cities, two-hour delivery with Prime Now in more than 30 major cities, and unlimited free two-day shipping on more than 100 million items.

To explore Amazon Prime membership information, visit

To determine these results, Amazon states, “The Best of Prime analyzed how Prime members worldwide enjoyed their Prime benefits between October 1, 2017 through September 30, 2018, unless otherwise noted. Information included in these results examines data at a collective level, without viewing personal information by specific Prime members.”

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Katy Luxem

Katy Luxem is a Salt Lake City-based writer and editor who specializes in online marketing. As a former Amazonian in both the U.S. and U.K. locales, she worked in marketing for several different teams and product lines. Prior to that, she worked at Microsoft and was a journalist. She now enjoys helping businesses succeed and grow with next-level content.

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