Vendor Insights

The Basics of Amazon Vine: Your Product in the Hands of Amazon’s Most Trusted Reviewers

By Katy Luxem | July 3, 2018 | 0 Comments
Amazon Vine Reviews

If you’ve ever jumped on Amazon.com to read a product review, you know how convincing they can be to customers in purchasing–or not purchasing–a product. Let’s face it: products with more reviews, better reviews, and helpful, real-customer feedback focusing on certain facets of a product (like how it fits, or how it performs), can all […]

Amazon Merch Collab: Brands bringing quality design to the masses

By Katy Luxem | June 24, 2018 | 0 Comments
Amazon Merch Collab

Calling all brands, designers and manufacturers. In May 2018, during the keynote at the Licensing Expo in Las Vegas, Amazon launched a new program called Amazon Merch Collab. Amazon outlined the goal of the program as streamlining and simplifying the process of branded merchandise reaching the vast network of 300 million Amazon customers. What is […]

Amazon’s Choice: will the Best Seller badge be made redundant?

By Carina McLeod | June 24, 2018 | 0 Comments
Amazons Choice

Amazon’s Choice has been around for several years, when it was originally introduced to support Alexa voice-operated devices, such as the Echo. It identifies one product per search, giving the customer Amazon’s recommendation when shopping. Recently the Amazon’s Choice badge has become more visible across multiple Amazon marketplaces for different keyword searches. The question is: […]