Vendor Insights

A+ content guide to increase conversion for vendors

By Katy Luxem | May 15, 2019 | 0 Comments
enhanced marketing content

Brands on Amazon have a number of strategies to drive traffic to their products. But when a customer arrives on a detail page from any traffic channel, how do you help them go from simply browsing to confidently buying? Any way you slice it, great content is a must. For vendors, this means knowing what […]

Amazon Prime shipping to move to one-day delivery

By Katy Luxem | May 1, 2019 | 0 Comments
Prime One Day Shipping

Thanks to Amazon, many customers around the world have become accustomed to super-speedy delivery after ordering online.  In an earnings call on Thursday, April 25, Amazon’s Chief Financial Officer Brian Olsavsky said the company and its Prime program would be moving away from two-day shipping. “We’re currently working on evolving our Prime shipping program, which […]

Prime Book Box delivers curated children’s books to Amazon customers

By Katy Luxem | April 30, 2019 | 0 Comments
Amazon Prime Book Box

While the book industry has changed dramatically since Amazon launched their book selling business in 1997, Amazon continues to keep pace with growth and innovation. In September 2018, Amazon launched a Prime-based program for book lovers called Prime Book Box. In a world of Kindles and e-books, Prime Book Box offers something different. How it […]