With the launch of Prime Wardrobe, Amazon is tackling one of the biggest obstacles online retailers face when selling clothing and shoes: Customers who prefer to try items on prior to purchasing. It seems rather than dreading high return rates, Amazon is embracing the issue head-on with its new service catering to customers who want […]
In the age of the Internet, it’s much easier than it used to be for content creators to market themselves and find their niche audiences across the globe. But with the obvious bonuses the web brought, comes saturation and competition. With many options to self-publish and avenues to advertise, how do you take the plunge […]
Amazon Advertising encompasses sponsored ads, display ads, video ads and brand stores. Sponsored ads include Sponsored Products and Sponsored Brands (which were previously known as Headline Search Ads). These are of particular interest to sellers and vendors.