Register for the event and start the day with tea, coffee and pastries.

Carina McLeod will introduce the structure of the day and give all attendees the chance to introduce themselves to the rest of the group. Make sure you come along with a 'fun fact' to share!

Amazon is a complex and evolving sales platform. To set your business up for success on Amazon, you must take a strategic approach. With the rapidly increasing number of private labels and competition on Amazon, vendors cannot sit and wait for Amazon to execute on their behalf or expect to see results by solely listing their products on Vendor Central.

In this session, Carina will talk about how to devise an Amazon strategy both on and off of Amazon to grow sales, be ahead of the competition and be agile to Amazon’s forever changing retail model.

Whether it’s getting your head above water or surging past your competitors, automation is table stakes to winning on Amazon. Because the reality is: there are only so many hours in a day, not enough people available to help and the ever-changing demands of Amazon and the consumer, which makes each day increasingly harder to compete.

Winning brands leverage automation as a core part of their Amazon tech stack. In this session, Rovaira will talk about how leveraging automation to manage, activate and optimize your content on Amazon helps create engaging consumer experiences at scale, which drives conversion.

Time for a break, a morning pick-me-up and a chance to connect with vendors from the group.

A successful ad campaign is not a simple calculation based on RoAS. It depends on your goals as a business; brand awareness, consideration, purchase or loyalty. Every brand will have a different objective and it is important you as a business develop an advertising strategy to help achieve this.

In this session, Mark will talk about how to create an advertising strategy that focuses on all elements of the sales funnel from product and brand awareness to customer retention.

With the ever increasing number of counterfeit and unauthorised sellers, more and more brands are concerned about the damaging effects Amazon's platform can have on their brand . 

In this session, Creative Labs the worldwide leader in digital entertainment products will share strategies, best practices and real life examples when it comes to protecting their brand on Amazon.

Indulge in a hot and cold buffet and take some time to network with the group.

Many vendors will find themselves dealing with Amazon in multiple EU marketplaces. Amazon talk about developing a Pan European strategy, but how much of that is true when dealing with separate websites, different languages and different vendor managers.

In this session, Resideo (Honeywell Home) a global leader in home comfort and security will share strategies, best practices and real life examples when it comes to managing Amazon at an EU level.

Most vendors will find themselves negotiating with Amazon, whether that is face to face in an annual review or over emails with vendor support on topics such as coop agreements, cost prices, returns and contracts. Each vendor will have had a different experience and developed different learnings and strategies on how best to approach these negotiations in the future.

This discussion will be based around the following questions. We will also allow 15 minutes at the end to cover off any additional questions and comments relating to this topic.

1. How much are Amazon willing to negotiate on contract renewals? Has anyone been able to renegotiate previous agreements?

2. Has anyone had any success when managing price increases? Any tips on how to get Amazon to agree to these?

3. Are there any best practices to share when having an annual review with a vendor manager? 

Facilitator: Jérôme de Guigné

When it comes to Amazon Advertising, it is no longer about whether a business should invest or not. The question today is how much should we spend and where and how should we be investing this.

This discussion will be based around the following questions. We will also allow 15 minutes at the end to cover off any additional questions and comments relating to this topic.

1. Sponsored brands vs sponsored products, where are vendors seeing greater results? How do they calculate success?

2. Display advertising on and off of Amazon, is it worth the investment and to what extent?

3. Are vendors using agencies or software to help manage their ad campaigns? If so, are they seeing a positive return on this investment?

Facilitator: Mark Pettit

Time for a break, a caffeine boost and another chance to network with fellow vendors.

Many businesses are seeing the benefits of working with Amazon as both a vendor and seller and have either adopted a hybrid approach or are considering it.

This discussion will be based on the following questions. We will also allow 15 minutes at the end to cover off any additional questions and comments relating to this topic.

1. For those that have adopted a hybrid strategy, how are they managing their assortment between the two?

2. Have they had any conflict with the Amazon retail teams by adopting this approach?

3. Are there any best practices when it comes to managing the two platforms; inventory, pricing, product listings and ad management?

Facilitator: Mark Pettit

Amazon have very specific requirements when it comes to managing orders, shipping and packaging. If vendors don't adhere to their requests they may find themselves with delays in Amazon receiving their inventory, paying out chargebacks and dealing with twice as much admin. 

This discussion will be based around the following questions. We will also allow 15 minutes at the end to cover off any additional questions and comments relating to this topic.

1. How to manage a chargeback free account? Is it even possible?

2. Are there any best practices when it comes to managing reoccurring operational issues such as PO cancellations and shortage claims?

3. The grace period of Frustration Free Packaging and Ships In Original Container is up but have all vendors ensured all required products are now certified for FFP or SIOC?

Facilitator: Jérôme de Guigné

A wrap of the day and a chance to ask any unanswered questions to the group.