AMAZON EU VENDOR STRATEGY DAY

BUILD LONG-TERM SUCCESS ON AMAZON

A day of learning new strategies and sharing experiences
with Amazon experts and fellow vendors

ONE DAY EVENT | CENTRAL LONDON | 23 JANUARY 2020

Grow sales and manage your vendor business more efficiently on Amazon through shared learnings and experiences

An interactive Amazon Vendor conference recommended for EU vendors that have at least one year experience selling on Amazon. There will be vendors with a wide range of experience from basic to advanced from multiple product categories. It is an interactive day, be prepared to come with experiences to share and to learn from others.

This is an event only for Amazon vendors, with an active Vendor Central account. This is not an event for agencies, consultants or software providers.

Learn to devise the right Amazon strategy for your business

Amazon is a complex and evolving sales platform. To set your business up for success on Amazon, you must take a strategic approach. During the day Ex Amazonians and Amazon Experts will talk about how to devise an Amazon strategy both on and off of Amazon to grow your sales, be ahead of your competition and learn how to be agile to Amazon’s forever changing retail model.

Vendor Society Amazon Vendor Strategy Day
Vendor Society Amazon Vendor Strategy Day

Listen to vendors share real life stories on their Amazon experience

From feedback following our last event, vendors expressed they wanted real life examples from other vendors. During the day you will have seasoned vendors share their own personal case study on the most current Amazon topics affecting many vendors.

Participate in group discussions on the most current vendor topics

Breakout into smaller facilitated discussion groups and share your views and experience on Amazon hot topics. Every vendor has a story and every one is unique. Learn from fellow vendors and understand how they have managed certain challenges and the best practices they have tried and tested along the way.

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Agenda

08:30 - 09:00Registration

Register for the event and start the day with tea, coffee and pastries.

09:00 - 09:15Intro: Welcome to our Amazon Vendor Strategy Day

Carina McLeod will introduce the structure of the day and give all attendees the chance to introduce themselves to the rest of the group. Make sure you come along with a 'fun fact' to share!

09:15 - 10:15Presentation: Building an Amazon strategy for ongoing success - Carina McLeod, Ex Amazon Vendor Management

Amazon is a complex and evolving sales platform. To set your business up for success on Amazon, you must take a strategic approach. With the rapidly increasing number of private labels and competition on Amazon, vendors cannot sit and wait for Amazon to execute on their behalf or expect to see results by solely listing their products on Vendor Central.

In this session, Carina will talk about how to devise an Amazon strategy both on and off of Amazon to grow sales, be ahead of the competition and be agile to Amazon’s forever changing retail model.

10:15 - 10:45Presentation: Leverage product catalogue automation to improve conversion on Amazon - Rovaira Dasig, Salsify

Whether it’s getting your head above water or surging past your competitors, automation is table stakes to winning on Amazon. Because the reality is: there are only so many hours in a day, not enough people available to help and the ever-changing demands of Amazon and the consumer, which makes each day increasingly harder to compete.

Winning brands leverage automation as a core part of their Amazon tech stack. In this session, Rovaira will talk about how leveraging automation to manage, activate and optimize your content on Amazon helps create engaging consumer experiences at scale, which drives conversion.

10:45 - 11:00Break: Morning coffee and networking

Time for a break, a morning pick-me-up and a chance to connect with vendors from the group.

11:00 - 12:00Presentation: Devising an advertising strategy in line with your business goals - Mark Pettit, Ex Amazon Advertising

A successful ad campaign is not a simple calculation based on RoAS. It depends on your goals as a business; brand awareness, consideration, purchase or loyalty. Every brand will have a different objective and it is important you as a business develop an advertising strategy to help achieve this.

In this session, Mark will talk about how to create an advertising strategy that focuses on all elements of the sales funnel from product and brand awareness to customer retention.

12:00 - 12:30Vendor Case Study: Protecting your brand on Amazon - Creative Labs (Consumer Electronics)

With the ever increasing number of counterfeit and unauthorised sellers, more and more brands are concerned about the damaging effects Amazon's platform can have on their brand . 

In this session, Creative Labs the worldwide leader in digital entertainment products will share strategies, best practices and real life examples when it comes to protecting their brand on Amazon.

12:30 - 13:30Break: Buffet lunch and networking

Indulge in a hot and cold buffet and take some time to network with the group.

13:30 - 14:00Vendor Case Study: Managing a Pan European Strategy - Resideo (Honeywell Home)

Many vendors will find themselves dealing with Amazon in multiple EU marketplaces. Amazon talk about developing a Pan European strategy, but how much of that is true when dealing with separate websites, different languages and different vendor managers.

In this session, Resideo (Honeywell Home) a global leader in home comfort and security will share strategies, best practices and real life examples when it comes to managing Amazon at an EU level.

14:00 - 15:00Breakout Discussion Option 1: Vendor Contracts and Agreements

Most vendors will find themselves negotiating with Amazon, whether that is face to face in an annual review or over emails with vendor support on topics such as coop agreements, cost prices, returns and contracts. Each vendor will have had a different experience and developed different learnings and strategies on how best to approach these negotiations in the future.

This discussion will be based around the following questions. We will also allow 15 minutes at the end to cover off any additional questions and comments relating to this topic.

1. How much are Amazon willing to negotiate on contract renewals? Has anyone been able to renegotiate previous agreements?

2. Has anyone had any success when managing price increases? Any tips on how to get Amazon to agree to these?

3. Are there any best practices to share when having an annual review with a vendor manager? 

Facilitator: Jérôme de Guigné

 

14:00 - 15:00Breakout Discussion Option 2: Amazon Advertising

When it comes to Amazon Advertising, it is no longer about whether a business should invest or not. The question today is how much should we spend and where and how should we be investing this.

This discussion will be based around the following questions. We will also allow 15 minutes at the end to cover off any additional questions and comments relating to this topic.

1. Sponsored brands vs sponsored products, where are vendors seeing greater results? How do they calculate success?

2. Display advertising on and off of Amazon, is it worth the investment and to what extent?

3. Are vendors using agencies or software to help manage their ad campaigns? If so, are they seeing a positive return on this investment?

Facilitator: Mark Pettit

15:00 - 15:15Break: Afternoon coffee and networking

Time for a break, a caffeine boost and another chance to network with fellow vendors.

15:15 - 16:15Breakout Discussion - Option 1: The Hybrid Approach

Many businesses are seeing the benefits of working with Amazon as both a vendor and seller and have either adopted a hybrid approach or are considering it.

This discussion will be based on the following questions. We will also allow 15 minutes at the end to cover off any additional questions and comments relating to this topic.

1. For those that have adopted a hybrid strategy, how are they managing their assortment between the two?

2. Have they had any conflict with the Amazon retail teams by adopting this approach?

3. Are there any best practices when it comes to managing the two platforms; inventory, pricing, product listings and ad management?

Facilitator: Mark Pettit

15:15 - 16:15Breakout Discussion - Option 2: Vendor Operations

Amazon have very specific requirements when it comes to managing orders, shipping and packaging. If vendors don't adhere to their requests they may find themselves with delays in Amazon receiving their inventory, paying out chargebacks and dealing with twice as much admin. 

This discussion will be based around the following questions. We will also allow 15 minutes at the end to cover off any additional questions and comments relating to this topic.

1. How to manage a chargeback free account? Is it even possible?

2. Are there any best practices when it comes to managing reoccurring operational issues such as PO cancellations and shortage claims?

3. The grace period of Frustration Free Packaging and Ships In Original Container is up but have all vendors ensured all required products are now certified for FFP or SIOC?

Facilitator: Jérôme de Guigné

16:15 - 16:30Wrap Up: Question time

A wrap of the day and a chance to ask any unanswered questions to the group.

Don't miss out, 50% of tickets sold. 15 spaces left!

An interactive conference exclusively for vendors

  • Price

    An exclusive event with 35 spaces and 50% of tickets sold. Only 15 seats remain! Prices start from £199 ex VAT. 

  • Speakers

    Take a look at our speakers and their experience and expertise when it comes to working with Amazon.

  • Venue

    America Square, a 1 minute walk from Tower Hill tube station and only 20 minutes from London City Airport.

Our Sponsors

What vendors said about our last event....

Rute Robalo

"Fantastic workshop! Carina really shares all the knowledge she has gained as an Amazon vendor manager, giving us extremely useful information. There aren´t many workshops/webinars/couses for vendors, but for sure, this is one of the best! Great atmosphere!"

Rute Robalo

MTS-Sport
Nic Snell

"Most enjoyable and informative day to provide a better understanding of dealing with Vendor Central and to be able to share the frustrations."

Nic Snell

Certainly Wood
Robert Murray

"Great location and easily accessible. Superbly delivered by Carina. Impressed with attendance. A full schedule for the day and some great opportunities to share pain points and learn from others in the room too. Will certainly attend successive events."

Robert Murray

Paul Murray PLC
Alexander Hemmes

"The event was a great please to refresh your memory on drivers for success on Amazon and share knowledge and experiences."

Alexander Hemmes

BBB Cycling
Aaron Burton

"Carina was exceptionally knowledgeable and very approachable. Having access to her knowledge and not being made to feel silly for asking any kind of question made for a relaxed informative day. 10/10."

Aaron Burton

Pets Kitchen
Amy Lynch

"The event was located conveniently in a stylish and accommodating building in Central London. Carina was charming and extremely knowledgeable on all aspects of selling on Amazon, targeting all of the key areas we wanted to know more about. We have already begun to implement some of the tips from the course with great success. Thank you Vendor Society!"
 

Amy Lynch

High Street TV
Simon Winskill

"Carina is a great speaker and this day proved very useful for both networking and knowledge building."

Simon Winskill

Babymoov
Melodie Greenwell

"Very enjoyable and informative day with lots of interaction with other vendors."

Melodie Greenwell

Ceva Animal Health
Dan Hallam

"Carina and her team are the knowledge base that can help any business thrive on Amazon. There isn't much they don't know and when you are tackling the beast that is Amazon and need some hand holding, I wouldn't turn to anybody else."

Dan Hallam

Lifespan Fitness UK LTD
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