Amazon Updates

Amazon Updates

Our latest news, research, information and updates

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Advertising basics: Are you tracking your ROAS?

As an Amazon vendor, reaching online shoppers, making sales, and growing your overall business are the goals you always have in mind. While there are many pieces to success on Amazon, advertising is a key piece of the puzzle. How do you determine if marketing is successful and deserving of continual investment? One crucial metric...

Curious about transitioning from vendor to seller? A six-step plan

As a vendor who might be seeing changes to Vendor Central and processes, you might be curious about selling on Amazon as a backup strategy for your business. If you’re wondering what might happen to your vendor relationship if Amazon changes its policies or stops raising POs--especially if you’re concerned about the confusion that occurred...

Amazon Warehouse offers even greater savings for customers

With millions of low-priced items to be found through the Amazon Buy Box, some customers and brands might not realize there are even lower priced items to be found on the very same product detail pages. Amazon Warehouse is a business of Amazon that sells quality used products and rents out used textbooks. Amazon Warehouse...

A+ content guide to increase conversion for vendors

Brands on Amazon have a number of strategies to drive traffic to their products. But when a customer arrives on a detail page from any traffic channel, how do you help them go from simply browsing to confidently buying? Any way you slice it, great content is a must. For vendors, this means knowing what...

Amazon Prime shipping to move to one-day delivery

Thanks to Amazon, many customers around the world have become accustomed to super-speedy delivery after ordering online.  In an earnings call on Thursday, April 25, Amazon's Chief Financial Officer Brian Olsavsky said the company and its Prime program would be moving away from two-day shipping. "We're currently working on evolving our Prime shipping program, which...

Prime Book Box delivers curated children’s books to Amazon customers

While the book industry has changed dramatically since Amazon launched their book selling business in 1997, Amazon continues to keep pace with growth and innovation. In September 2018, Amazon launched a Prime-based program for book lovers called Prime Book Box. In a world of Kindles and e-books, Prime Book Box offers something different. How it...

Earth Day 2019: Improving Amazon sustainability initiatives and goals

It’s almost Earth Day 2019, and climate change and global sustainability are issues that continue to heat up for Amazon and e-commerce in general. While Amazon has addressed some concerns through various programs, initiatives, and action, the complexity and breadth can be staggering for everyone involved--from employees to customers and vendors. Here’s a wrap-up of...

Prime Day 2019 promotions submission window now open

Prime Day 2019,  Amazon’s biggest, global shopping event exclusively for Prime members is quickly approaching. Vendors should be aware that the window for submitting Lightning Deals for Prime Day opened April 1 and will close May 17. Amazon alerted vendors via Vendor Central notifications last week in both the US and the UK. Prime Day...

AmazonSmile raises money for more than one million charities

If you regularly shop on Amazon, you could easily be donating 0.5% of your purchases toward the charity of your choice. AmazonSmile is a program launched in 2013 to facilitate fundraising for a wide range of charitable organizations. In fact, every item available for purchase on Amazon.com is also available on AmazonSmile. By selecting a...

Preparing for a “One Vendor” system? Amazon halts purchase orders and alerts vendors of changes ahead

Is Amazon dictating a new policy and merging its platforms into a “One Vendor” system? It’s a big question this week, as Monday dawned with tens of thousands of vendors failing to receive their weekly replenishment purchase orders from Amazon. A flood of confusion and speculation has followed, as retailers attempt to align their business...