Amazon Updates

Amazon Updates

Our latest news, research, information and updates

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Frustration-Free Packaging chargeback launch update

Amazon will soon begin charging a fee to vendors that do not meet Frustration-Free packaging requirements. Amazon is hoping to reduce cost and waste associated with excess packaging, including the extra time and space it requires to move through Amazon warehouses, fulfillment channels, and shipping partners. In October 2018, vendors were notified by Amazon that...

Amazon Attribution lets brands measure off-site marketing and advertising success

Brands looking to gain insight into their advertising effectiveness should be aware of Amazon Attribution. This analytical feature, beta-launched in 2018, was created to measure the impact of display, search, and video channels based on how consumers discover, research, and buy their products on Amazon.  Amazon Advertising updates include Amazon Attribution beta Amazon has spent...

Amazon Store basics for brand owners to drive brand awareness, traffic, and sales

Interested in increasing traffic to your brand and creating brand awareness? Amazon Stores (or “branded stores,” as they are informally known) are a great way to promote and showcase your brand and products. Best of all, they are relatively simple to create--and free.  “Building an Amazon Store helps drive shopper engagement, with a curated destination...

Amazon Prime Student gives members Prime perks at a discount

With more than 100 million members globally, you have no doubt heard and experienced the benefits of Amazon Prime. But you may not be aware of Amazon Prime Student, a special program exclusively for college or university students. With Prime Day 2019 beginning on July 15, it’s the perfect time to start a free 6-month...

Advertising basics: Are you tracking your ROAS?

As an Amazon vendor, reaching online shoppers, making sales, and growing your overall business are the goals you always have in mind. While there are many pieces to success on Amazon, advertising is a key piece of the puzzle. How do you determine if marketing is successful and deserving of continual investment? One crucial metric...

Curious about transitioning from vendor to seller? A six-step plan

As a vendor who might be seeing changes to Vendor Central and processes, you might be curious about selling on Amazon as a backup strategy for your business. If you’re wondering what might happen to your vendor relationship if Amazon changes its policies or stops raising POs--especially if you’re concerned about the confusion that occurred...

Amazon Warehouse offers even greater savings for customers

With millions of low-priced items to be found through the Amazon Buy Box, some customers and brands might not realize there are even lower priced items to be found on the very same product detail pages. Amazon Warehouse is a business of Amazon that sells quality used products and rents out used textbooks. Amazon Warehouse...

A+ content guide to increase conversion for vendors

Brands on Amazon have a number of strategies to drive traffic to their products. But when a customer arrives on a detail page from any traffic channel, how do you help them go from simply browsing to confidently buying? Any way you slice it, great content is a must. For vendors, this means knowing what...

Amazon Prime shipping to move to one-day delivery

Thanks to Amazon, many customers around the world have become accustomed to super-speedy delivery after ordering online.  In an earnings call on Thursday, April 25, Amazon's Chief Financial Officer Brian Olsavsky said the company and its Prime program would be moving away from two-day shipping. "We're currently working on evolving our Prime shipping program, which...

Prime Book Box delivers curated children’s books to Amazon customers

While the book industry has changed dramatically since Amazon launched their book selling business in 1997, Amazon continues to keep pace with growth and innovation. In September 2018, Amazon launched a Prime-based program for book lovers called Prime Book Box. In a world of Kindles and e-books, Prime Book Box offers something different. How it...