Amazon Updates

Amazon Updates

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Creating and managing A+ content experiments in Vendor Central

In October, Amazon announced via Vendor Central that they would begin allowing A/B tests on A+ content for vendor listings. With the holiday shopping season in view, Amazon unveiled A+ Content Experiments as a way to potentially drive sales by identifying and presenting the best content possible to customers.  How to use Content Experiments  ...

The Amazon Vendor’s Guide to Promotions: Setting up coupons and vouchers in Vendor Central

A blog series on vendor promotions | Part One Amazon is very good at leaving vendors to run their own business. When it comes to Vendor Central tips and help, Amazon takes a very hands-off approach. Vendors are expected to do it all, but many simply set up their accounts and then desert them, thinking...

The Amazon Born to Run program is facilitating faster and more successful product launches

With millions of products on Amazon, successfully launching a new one can be a challenge for vendors. With no reviews, only basic information, and a lack of sales history or velocity, the process has traditionally been slow and problematic. Amazon’s answer to this is the Born to Run program, which is available to select vendors...

Quick tips for adding video to your listings in Vendor Central

Images can make or break an online sale. Amazon requires every product on their website to have images before they are live, so customers can make an informed purchase decision. But did you know it’s quite easy to add video to your listings, too? This extra boost of customer engagement can help convert sales and...

Amazon Locker continues delivery innovation for customers all over the globe

With faster deliveries, and more deliveries to more locations than ever, Amazon is continually ramping up innovative delivery options. The Amazon Locker program is one of these unique solutions. Instead of having packages delivered to apartments, doorsteps, and near mailboxes, customers can opt to have them put securely in Amazon Locker Hub locations throughout the...

Amazon announces Lightning Deal deadline for holiday events

Are you ready for the 2019 holiday shopping season? Amazon vendors should be aware of upcoming deadlines and be planning for Black Friday, Cyber Monday, and the peak weeks that follow. Black Friday is now less than 90 days away. Amazon alerted vendors last week that Lightning Deal submissions must be in no later than...

Frustration-Free Packaging chargeback launch update

Amazon will soon begin charging a fee to vendors that do not meet Frustration-Free packaging requirements. Amazon is hoping to reduce cost and waste associated with excess packaging, including the extra time and space it requires to move through Amazon warehouses, fulfillment channels, and shipping partners. In October 2018, vendors were notified by Amazon that...

Amazon Attribution lets brands measure off-site marketing and advertising success

Brands looking to gain insight into their advertising effectiveness should be aware of Amazon Attribution. This analytical feature, beta-launched in 2018, was created to measure the impact of display, search, and video channels based on how consumers discover, research, and buy their products on Amazon.  Amazon Advertising updates include Amazon Attribution beta Amazon has spent...

Amazon Store basics for brand owners to drive brand awareness, traffic, and sales

Interested in increasing traffic to your brand and creating brand awareness? Amazon Stores (or “branded stores,” as they are informally known) are a great way to promote and showcase your brand and products. Best of all, they are relatively simple to create--and free.  “Building an Amazon Store helps drive shopper engagement, with a curated destination...

Amazon Prime Student gives members Prime perks at a discount

With more than 100 million members globally, you have no doubt heard and experienced the benefits of Amazon Prime. But you may not be aware of Amazon Prime Student, a special program exclusively for college or university students. With Prime Day 2019 beginning on July 15, it’s the perfect time to start a free 6-month...
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