By now, you’ve heard of Facebook, Instagram, Twitter, and YouTube. You may have dabbled in Facebook Ads, and you are already aware of How to Become and Amazon Associate. But do you know much about social media influencers and the Amazon Influencer program?
Why paying attention to social media influencers is important
It’s 2019, and it’s time to think about how social media potentially fits into your larger marketing plans and business goals. The sheer number of users and time spent using these programs and associated apps makes it a marketing channel you shouldn’t ignore.
According to Facebook’s official investor information from November 2018, there are more than 2.27 billion monthly active Facebook users. A staggering 1.49 billion people log into Facebook daily. Instagram claims on their business page that there are more than 1 billion active monthly accounts with 500 million daily users. With 80% of these accounts following at least one business, it’s easy to see why you may want a piece of the pie. The vast majority of users (72%) also say they have bought a product they saw in an Instagram post, according to Business Insider.
These channels continue to grow year over year, and people average nearly an hour of daily use time. It may be a good fit to work with the Amazon Influencer program.
About Amazon Influencer
The program is technically an addition to Amazon Associates, granting the referer a sort of finder’s fee for helping facilitate a sale. Like Amazon’s affiliate program, anyone can apply to become an Amazon Influencer through Amazon’s portal. You can join with a Facebook, YouTube, Twitter, or Instagram account. If approved, Amazon will grant the influencer a unique url and storefront to share products, make recommendations, and shop. When customers purchase a qualifying item, the influencer earns money from the purchase.
Because the influencer needs to have actual influence, not all accounts will be approved. You will need a high number of followers and a lot of post frequency with shoppable content to be approved. Amazon doesn’t clearly specify how many followers a person or business needs. This is partially because the guidelines may also be changing and dependent on a product category.
Brands and sellers can contact influencers directly through their pages, or use any number of third-party websites (for example, influence.co) that shop out a product to a pool of influencers to share with followers.
Low cost marketing
The biggest benefit to the Amazon Influencer program is there is little or no cost to a brand to participate. If a brand has a direct relationship with the influencer, they may pay for placement or posts directly to an influencer or give away product for free to them to try and promote. The most difficult part is scaling. Amazon doesn’t facilitate or provide products to influencers, so brands will need to do the grunt work themselves. This may be time-consuming or not scalable. Be sure to identify your target audience and goals so you can make a calculated decision.